As someone who has been looking forward toMagickafor some time, I’m shocked that it had a successful launch. It’s indie, download-only, and seemingly few people knew about it prior to this week. Apparently the hivemind finally caught wind of the game, because itsold 30,000 copieson day one.

This new video is the best piece of game marketing I’ve seen in a long while. Arrowhead Studios took the cheesy infomercial concept and ran with it to startling (and in-depth) heights.

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For those holding out — patches are still being put out on a regular basis — know that January 31 is the deadline for getting the Wizard Survival Kit bonus with your purchase.

John and Molly sitting on the park bench

Close up shot of Marissa Marcel starring in Ambrosio

Kukrushka sitting in a meadow

Lightkeeper pointing his firearm overlapped against the lighthouse background

Overseer looking over the balcony in opening cutscene of Funeralopolis

Edited image of Super Imposter looking through window in No I’m not a Human demo cutscene with thin man and FEMA inside the house

Indie game collage of Blue Prince, KARMA, and The Midnight Walk

Close up shot of Jackie in the Box

Silhouette of a man getting shot as Mick Carter stands behind cover