SAY-GAH
Sega/Sammy, following in the footsteps of many major publishers this week, has released its end of fiscal year financial results, showing that the beloved industry veteran has had a very comfortable financial year, with growth in almost all of its departments.
For the year ending July 13, 2025, Sega announced global sales of around $3.4 billion USD, which is a rise of roughly 10.5% on the same period for 2018-2019. Video games in particular accounted for $2.3 billion of this figure, up around 12% on the previous financial year.
Ironically, while figures across the industry have been showing a definitive shift toward digital sales, Sega actually saw an increase in boxed games sales, shifting 26.7 million units. Sega’s gaming success has been attributed to some of the key titles the company published within the fiscal year, includingPersona 5 Royal,Yakuza: Like a Dragon,Football Manager 2020, andMario & Sonic at the Tokyo 2020 Olympic Games.
Sega has already gotten its finances off to a solid start with the launch of theSakura Wars,Hatsune Miku: Project DIVA Megamix, and the western release ofYakuza: Like a Dragon. With strategy titlesTotal War: TroyandHumankindalso on the slate, new music brand Sega Music, and the possibility of otherunannounced titles, Sega no doubt hopes to capitalise on this current wave of financial success.
Surge in packaged games drives Sega’s full-year sales to £3.4 billion[GamesIndustry.biz]
