EA Games and Sports Illustrated have come together to create a rather unusual competition for the recently releasedNeed for Speed: The Rundemo. You see, swimsuit modelChrissy Teigen, who actually stars in the game, has challenged allThe Rundemo players with beating her personal best time on the Desert Hill level.The Run‘s demo will only be available from October 18 to November 1.
In order to actually enter, you’ll need to tweet @NeedforSpeed with a “NFSTheRun_SI” hash-tag (minus the quote marks of course) along with a picture of your time. This new partnership expands beyond just the competition with both companies making a “Making of” DVD for the game which will be included in a special Sports Illustrated subscription offer along with a copy ofThe Runon either Xbox 360 or PlayStation 3.

The winner of the competition will meet Teigen at Las Vegas next February during Sports Illustrated’s Swimsuit “launch week.” You cancheck out official rulesonNeed for Speed‘s official website.








